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Into the Woods with Holly Worton


Jul 11, 2016

Today’s Guest

After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/.

So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. We started out experimenting with this new format for episode 132 and got great feedback, so we're giving it another go.

Today, we talk about how to get a book out of your head and onto Amazon. In this episode, Jo interviews Holly about the process of writing and self publishing a book. You’ll learn a step by step process for making this happen and you can even download a PDF with all the details.

I'd love to hear what you think of this new format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks!

About Jo Casey

Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.

 Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical.

Spirit Animal: Lesley Knope

Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects.

Listen to this episode

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What You’ll Learn

  • All the steps in the process of getting a book out of your head and onto Amazon: step by step
  • How to write a book even if you can’t bear the thought of sitting at your computer for long enough to get it done
  • Dos and Don’ts of book cover design, including tips that can make or break your book
  • How to print a paperback without ending up with a garage full of books
  • What order you need to do everything in, and which steps overlap in the process

People and Things We Discussed

It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Business Mindset Podcast, please click to tweet:

click to tweet[BMP155] Jo + Holly ~ How to Get a Book Out of Your Head and Onto Amazon  http://wp.me/p3507p-3wX #podcast

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