Into the Woods with Holly Worton: BMP184 Rebecca Miller ~ How to Use Case Studies to Get Great Publicity & Reach Your Ideal Clients

BMP184 Rebecca Miller ~ How to Use Case Studies to Get Great Publicity & Reach Your Ideal Clients

Jan 30, 2017

Today's Guest

I recently got to know today's guest, Rebecca Miller, through Joanna Hennon, who's been a guest on the show a few times (episodes 86, 158 and 178). Her very unique background in public relations within the not-for-profit sector has led her to help entrepreneurs with publicity using a very unique tool: the case study. It's apparently a great way to get media coverage, and they're very easy to put together, using Rebecca's case study formula, which she shares in this episode. You'll be taking lots of notes on this one!

About Rebecca Miller

Rebecca Miller is founder of Write & Reach, working with inspired entrepreneurs to help you promote your business in a way that feels easy, creative and fun. Having spent 15 years working in charities & not-for-profits, she took the leap and started her own business in 2013. Her signature course, The Publicity Program™ teaches her tried and tested techniques to get your business featured in top magazines and blogs. Becs is passionate about helping entrepreneurs build the business of their dreams, and is on a quest to inspire creativity in everything we do.

Listen to this episode

What You’ll Learn

How Rebecca distilled her knowledge and experience into her programs and packages
The difference between a case study and a testimonial and how to use both
Why journalists and editors really love case studies
How to approach clients to do a case study for you
When in the relationship to ask a client to be a case study
What you need to know so you can share your case studies publicly
Whether it's worth doing a case study with a client if she wants to remain anonymous
How to use your case studies and where to share them
Rebecca's proven formula for writing up case studies

Things We Discussed

Connect with Rebecca

Click to Tweet

It would make me so happy if you could take a minute and share this with other women entrepreneurs on Twitter. If you enjoy the Business Mindset Podcast, please click to tweet:

[BMP184] Rebecca Miller ~ How to Use Case Studies to Get Great Publicity & Reach Your Ideal Clients http://wp.me/p3507p-3IH #podcast

How to Subscribe

Click here to subscribe via iTunes
Click here to subscribe via RSS
Click here to subscribe via Stitcher

Help Spread the Word

If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.