Sep 25, 2017
Today's Guest
I'm excited to introduce today's guest, Stella Orange. Back when I first started talking about finding new ways of marketing, a friend suggested that I check out Stella. I instantly loved what she had to say, and invited her to be a guest on the show. The day has finally arrived, and I can't wait for you to hear this episode.
About Stella
Stella Orange teaches coaches, healers and consultants how to effectively market their business by telling a better story in their marketing— the story of the hero called to more. A professional copywriter whose writing has generated millions of dollars in sales, Stella knows that the story we tell in our marketing matters a lot, because on a deep level, it shapes how people think about themselves and what’s even possible for them. Three times a month, Stella hosts a 90-minute Shut Up And Write session via videoconference for members of her Write Club community. She is based in Buffalo, New York, where she lives with her husband, the Philosopher, and their dog, Chachi. Get a copy of Stella’s position paper The New Marketing: How to Create Clients Without Feeling Gross, Icky or Manipulative at www.stellaorange.com/newmarketing.
Listen to this episode
What You’ll Learn
- What's wrong with old marketing, and why it's not working as well as it used to
- How to forge a new way forward by experimenting with New Marketing
- Where to find other people and organizations who practice New Marketing
- How Joseph Campbell's hero's journey can inspire your business marketing
- How we can create deeper connections with people
Things We Discussed
Connect with Stella
How to Subscribe
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