Apr 11, 2016
Today’s Guest
After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/.
So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. Today we're starting out with Six Figures in Six Minutes (or months, or whatever)...that big revenue milestone that so many people strive to reach and which so many marketers promise we can achieve in no time at all.
I'd love to hear what you think of this new format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks!
About Jo Casey
Jo Casey is a certified life coach, trainer and coach mentor. She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.
Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical.
Spirit Animal: Lesley Knope
Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects.
Listen to this episode
What You’ll Learn
- When is the right time to create your first course
- The quickest way to the outcome your clients need and want
- How to understand what clients really need and want
- The difference between features and benefits
- The one question you need to ask yourself when writing sales copy for an online program
- How to know if your audience is big enough to launch a course
- How to know if you really want to do a group program
- Should you create an online program on your own, or with someone else?
- How to deliver content for your online course
People and Things We Discussed
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