Feb 14, 2017
Today’s Guest
After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/.
So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time.
Today, we talk about why following the internet rockstars is ruining your business. Yes, it can be helpful for new entrepreneurs to follow some of the bigger names in business so they can get an idea of what's possible in the world of online business. But it can also hurt you. In this episode, we share why we think that's so.
About Jo Casey
Jo Casey is a certified life coach, trainer and coach mentor. She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.
Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical.
Spirit Animal: Lesley Knope
Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects.
Listen to this episode
What You’ll Learn
- What makes an online business rockstar – the elements that make them stand out from the crowd
- Why you need to choose the business model for where you're at
- The three foundation pieces you need to make big things happen in your business
- How to bring in money while you're putting those foundation bits into place
- Why resilience is so important in the online business world
Things We Discussed
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