May 15, 2017
Today's Guest
I'm so excited to introduce Niamh Arthur, this week's guest. Niamh is an expert on connection marketing through videos, and she's made it all possible through hosting tremendously successful video challenges that have grown exponentially. Today we talk about the power of video (even when you hate watching videos yourself) and how to create a wildly successful challenge that feeds into your business offerings.
About Niamh
Niamh Arthur was working at a major coffee chain in 2011 with her second baby on the way when she got the call from HR that she was not going to be entitled to any maternity pay. It was a crushing moment, but triggered Niamh to finally make the decision to do that thing she’d been feeling more and more intrigued by… becoming an online entrepreneur.
In the years since Niamh has built three successful online businesses, created multiple six figure incomes, impacted thousands of people in the online space, worked with hundreds of clients and customers… and turned that maternity leave into permanent leave.
Her secret technique: Connection Marketing. Building a business by creating genuine and scalable connections to her ideal audience, and allowing sales and success to be a by-product of real relationships.
Niamh now focuses on teaching online entrepreneurs Connection Marketing through video. She helps them learn how to be themselves on video and use it as a tool to reach a large number of people while creating true connections. She holds challenges several times a year for thousands of coaches and entrepreneurs to help them practice their video skills and gain comfort. She also runs Light It Up! Video Marketing, a vibrant active community of video creators who support each other and have fun while they learn and grow their video skills and marketing strategy.
Niamh and her family live in the countryside of Ireland surrounded by green, with foxes, bunnies, and cows as her nearest neighbours.
Listen to this episode
What You’ll Learn
- How and why Niamh created her first wobbly video (she wasn't perfect from the get go!)
- How Niamh started her first challenge with a fresh new community
- How much time it actually takes to run a challenge, and how to manage the rest of your schedule
- How far in advance to market your challenge for maximum impact and participation
- How Niamh has adapted her challenge as it's grown exponentially over the past 18 months
- How to pick a juicy topic that people will jump to sign up to
- How to feed the challenge into your business offerings in a way that feels natural and organic
- What Niamh's team looks like and who helps with what on her challenges
Thing We Discussed
Connect with Niamh
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